Robert S Gordon
Author
Language
English
Description
Powerful Brand Positioning Harnesses Key Building Blocks
Brand Positioning with Power: Maximizing Your Marketing Impact is a new take on Al Ries and Jack Trout's original positioning concept. The book delivers measurable results because it:
• Is remarkably easy to use
• Uses a proven, systematic positioning process
• Leverages exciting, practical real-world examples
You'll see how the three essential building blocks of positioning lead organically...