Semantic technologies : enabling next-generation web advertising.
(eVideo)
Contributors
Published
[San Francisco, California, USA] : Kanopy Streaming, 2014.
Physical Desc
1 online resource (1 video file, approximately 25 min.) : digital, .flv file, sound
Status
Description
MasterClass is the streaming platform that makes it possible for anyone to watch or listen to hundreds of video lessons taught by 150+ of the world’s best.
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Subjects
LC Subjects
More Details
Format
eVideo
Language
English
Notes
General Note
Title from title frames.
Date/Time and Place of Event
Originally produced by SmartPros in 2012.
Description
Since its earliest days, the technologies of the Internet and the World Wide Web have been evolving. The journey has taken users from the embryonic stages of Web 1.0 with its one-way connections, to today's emerging Web 3.0, where interactivity reigns and the goal of more intelligent Internet, driven by advanced technologies such as semantics, will be the rule of the day. In this case study report, Amiad Solomon, founder and CEO of Peer 39, explains how he and his firm use semantic technology solutions to enable the delivery of more effective and well-targeted ads to online consumers. Track: Straight talk straightforward explanations of key technologies and their business value. Learning objectives: Understand how semantic technologies can increase the effectiveness of online advertising. Discuss the technology solutions that the Peer 39 team has designed to interpret the meaning and sentiment of online content. Explain how websites can be engineered to work more effectively with semantic technologies. Discuss the future of semantic technology and online advertising.
System Details
Mode of access: World Wide Web.
Citations
APA Citation, 7th Edition (style guide)
(2014). Semantic technologies: enabling next-generation web advertising . Kanopy Streaming.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)2014. Semantic Technologies: Enabling Next-generation Web Advertising. Kanopy Streaming.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Semantic Technologies: Enabling Next-generation Web Advertising Kanopy Streaming, 2014.
MLA Citation, 9th Edition (style guide)Semantic Technologies: Enabling Next-generation Web Advertising Kanopy Streaming, 2014.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
Staff View
Grouped Work ID
3279e9e8-afaf-4b88-b2c3-1c8cf0a23728-eng
Grouping Information
| Grouped Work ID | 3279e9e8-afaf-4b88-b2c3-1c8cf0a23728-eng |
|---|---|
| Full title | semantic technologies enabling next generation web advertising |
| Author | kanopy |
| Grouping Category | movie |
| Last Update | 2022-06-15 00:39:52AM |
| Last Indexed | 2024-06-26 02:37:06AM |
Book Cover Information
| Image Source | sideload |
|---|---|
| First Loaded | Aug 9, 2023 |
| Last Used | Aug 14, 2023 |
Marc Record
| First Detected | Aug 27, 2021 09:13:30 AM |
|---|---|
| Last File Modification Time | Oct 08, 2021 04:21:07 PM |
MARC Record
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| 500 | |a Title from title frames. | ||
| 518 | |a Originally produced by SmartPros in 2012. | ||
| 520 | |a Since its earliest days, the technologies of the Internet and the World Wide Web have been evolving. The journey has taken users from the embryonic stages of Web 1.0 with its one-way connections, to today's emerging Web 3.0, where interactivity reigns and the goal of more intelligent Internet, driven by advanced technologies such as semantics, will be the rule of the day. In this case study report, Amiad Solomon, founder and CEO of Peer 39, explains how he and his firm use semantic technology solutions to enable the delivery of more effective and well-targeted ads to online consumers. Track: Straight talk straightforward explanations of key technologies and their business value. Learning objectives: Understand how semantic technologies can increase the effectiveness of online advertising. Discuss the technology solutions that the Peer 39 team has designed to interpret the meaning and sentiment of online content. Explain how websites can be engineered to work more effectively with semantic technologies. Discuss the future of semantic technology and online advertising. | ||
| 538 | |a Mode of access: World Wide Web. | ||
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| 650 | 0 | |a World Wide Web. | |
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